Top Destinations for Sustainable Travel
Our top picks for responsible adventure

The more and more of us are looking to make sure we travel sustainably and responsibly; enjoying the beauty of the world while minimising our impact on it. And it's not just about how you travel. Where you travel makes a big difference.
The countries below have all made a deliberate effort to put sustainability at the heart of their respective tourism agendas, and it shows. As well as being environmentally responsible, and in stark contrast to countries like Spain and Croatia that have suffered under increasing over-tourism, these destinations are quieter and less developed. This has gone a long way to preserving local traditions, as well as keeping things less crowded.
So travelling to these places is calmer, more authentic and environmentally responsible - what's not to love?!
The Azores
The Azores are routinely named among the best destinations for sustainable travel, and it's easy to see why. This vibrant, rugged and exceptionally beautiful volcanic island chain is surprisingly under-visited. Their abundant and beautiful nature is their greatest asset - both in sustaining their way of living and as an attraction for tourists. Given the prominent role of nature in all things Azorean, the island chain attracts an adventurous crowd.
This reputation as a haven for adventure travel is one that they are only too happy to support. The Azorean government's positioning of the archipelago as a more 'special interest' adventure-travel destination has been central to preventing the islands following the same path as the Balearics.
The Azores heavily utilise renewable energy sources including wind, biomass and geothermic energy, and they are continually increasing their reliance on these cleaner, greener sources or energy.
Importantly, much of their tourism activity is also heavily regulated to protect the interests of nature and wildlife. Long gone are the days of the whalers. Instead, whale-watching activities are carried out extremely considerately, and serve to raise awareness of how to engage with cetaceans responsibly.
Costa Rica
Costa Rica has long been a haven for travellers seeking exceptionally abundant and diverse wildlife in all shapes and sizes. Its dense tropical rainforests, volcanic foothills and pretty beaches house 6% of the whole planet's biodiversity, including a vast and vibrant array of bird life. Not bad for a country that accounts for 0.03% of the world's landmass.
Fast becoming a capital of wellness travel, great care is taken to protect the flora and fauna that make Costa Rica so special. Similarly to The Azores, its government has been far-sighted in ensuring that the country handles increasing tourism sustainably.
Tourism revenue is directly used to fund the maintenance and protection the country's protected land. And it's protected a whole lot of land, including 28 National Parks, 58 wildlife refuges and 34 nature reserves including wetland, rainforest and biological reserves.
Bhutan
Bhutan operates a "high value, low volume" approach to tourism. The country intentionally regulates and controls tourism numbers in order to protect both the unique nature and the country's deep cultural heritage. This has made Bhutan one of the last holdouts of a bygone age - where rampant commercial development and ubiquitous technology has not yet reached behind its Himalayan fences.
As in Costa Rica, revenue from tourism is directly used to fund nature and wildlife conservation across the country. Bhutan has also enshrined in law the requirement for 60% of the country to remain forested, which acts as a carbon sink.
Uniquely, all independent leisure travel must make use of local Bhutanese tour operators. Not only does this economic support protect the country from needing commercial development, it also gets travellers much closer to authentic Bhutanese culture, organic, locally-produced food and traditional ways of living in rural areas.
New Zealand
New Zealand's history is full of examples of invasive species running rampant in this abundant and fertile land. Whether pest species out-competing native animals or European settlers diluting traditional Maori ways of living, New Zealand has felt its fair share of impact from foreigners.
Fortunately, its government has made great strides in protecting the country's famously-beautiful nature. Natural features are given legal 'personhood status', granting iconic landmarks like the Whanganui River and their surrounding ecosystems enhanced protection. As in The Azores, cetaceans are well protected with strict regulation on all whale-watching activities by their Department of Conservation.
Their rich Maori language and culture - with its deep connection to the land - continues to be taught, practiced and preserved. Their pride in the rituals, ceremonies and traditions that have been passed down through generations is palpable to anyone lucky enough to watch them; a carnival of sound, movement and collective energy.
Fortunately for both natives and tourists alike, there's lots of education to be found on Maori language, sacred places (marae) and ceremonies. Their commitment to keeping these crucial parts of their culture alive is reflected in the amazing breadth of authentic experiences and education that's been made available.
Rwanda
Rwanda has also heavily prioritised the construction of environmentally-friendly eco-lodges to support tourism demand as opposed to energy-hungry hotels.
Of course, we can't not mention the majestic mountain gorillas. Amidst the tangle of wild jungles and fenced by the brooding peaks of 5 volcanoes, 10 families of gorillas can be found. Visits to see these endangered creatures in their natural habitat are strictly controlled to prevent familiarisation and undue human influence on their natural behaviours.
Rwandans - particularly in the capital city of Kigali - also participate in creative ways to protect the environment and support communities. These include the practice of Umuganda - a mandatory, nation-wide clean-up festival.
Norway
As a nation of people who delight in the beauty of their nature, it's likely little surprise to see Norway feature on this list. However, Norway has actually caused us the most headaches in compiling this list. In fact, I've spent ages going back and forth on whether to remove it or not. Transparency and full information is really important to us, so I've decided to keep it in, with a full explanation of the good and the bad.
Research "sustainable travel destinations" and Norway are featured in almost every list. In many ways, Norway's sustainability credentials are superb, surpassing most of the world when it comes to the strength of their environmental protections and sustainable tourism commitments.
99% of their electricity comes from hydroelectricity, with a national commitment to be carbon-free by 2030. They invest enormous sums of money into biomass and other sustainable fuel sources each year. Laws protecting people and place are strictly enforced, including those protecting the biodiversity of Norwegian waters. They lead the world in the uptake of electric vehicles.
The country's government is also famously egalitarian and the population prosperous. So what gives??
The issue that first caught my attention (and led to my initial decision to remove Norway from this list!) is their continued practice of whaling. The Azores are of course a prime example of how it's possible to turn a whaling past into a hallmark of responsible tourism in the present. And yet the Norwegian government refuse to budge on this. You'll still see whale on sale in markets and restaurants which, personally, makes us uncomfortable. All we can do as travellers here is to vote with our feet - this means not buying whale meat and instead giving demand to the handful of responsible whale watching tours available.
Additionally - despite their being on the country's red list of endangered species - the government continue to impose harsh restrictions on Norway's wolf population, even in areas where livestock are few and unharmed. Just 1% of the country is designated as a "wolf zone"; any litters born beyond the meagre amount allowed by the government are shot.
So, as you can see, a mixed picture. One that's almost certainly more nuanced than I've been able to describe in a few paragraphs. Ultimately, Norway is still a fantastic and fascinating country to visit, with some of the most beautiful and well-looked-after natural scenery in the world! However, it's important to be aware of their shortcomings and how to navigate around them.
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As always, there's so much more to each of these places than can be described in an article like this, including specific places to stay and activities to do that will give you the very best experience in each of these incredible destinations!
If you're looking to embark on your next adventure with sustainability at its heart, please do talk to us. Sustainable travel is something that's exceptionally important to us, so we'll always offer you eco-friendly accommodation and activity options as standard.
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